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Signs that Attract
I was driving down the main street of a town the other day when my eyes landed on some rather innocuous signage on the fascia of a podiatrist’s office. The podiatrist, let’s call her Dr Jane Smith, had signage that read: Dr Jane SmithPodiatrist Now I’m sure that Dr...
From the Vault: Butt Kicker: Learn
If you stop learning you stop growing. Dedicate some time to learning and self-improvement today. Be prepared to invest some of your own resources to do so, unlike most people who only learn if the boss pays for it (do what others don't do!). Stop making those...
Stop them in their tracks!
Imagine that you’re standing at a cocktail party and someone says, ‘What do you do?’ You say ‘I’m a candlestick maker’, and their eyes glaze over. That’s because they’ve got preconceived ideas about what a candlestick maker does. What you need to do is present them...
Another commercial
Austin Kellerman, the Sr. Director of Local Digital Content Strategy for Nexstar, who knows something about great TVC’s ranks this as one of the greatest super bowl commercials ever made. It’s known as the Budweiser Clydesdales 9/11 Tribute and in this quietly moving...
Magic moments
We’ve been having a few cold nights and a fair bit of rain around our place recently and its usual for most people to complain about that sort of weather. But I can never find it in me to complain. Weather is something you just get and should enjoy. Alright! I’m not...
Think like a Duck!
What’s that old saying, “If it looks like a duck, swims like a duck, and quacks like a duck, then it probably is a duck”? It’s about time some people remembered it and started applying it to their own role in business. Maybe, due to the wearing of a track suit over...
Under New Ownership!
I’m sure I have pondered with you the value of merchants of all types and sizes emblazoning this on their premises. But, seriously, I wonder why? A case in point: The other day I was contentedly tooling along on my wonderful eBike when I spied a bike shop across the...
From the Vault: Butt Kicker: Think
People tell me that I’m creative but I started with all the creative talent of two thick planks… its just that I keep telling myself I am creative and do things to get my brain out of a rut. Seven ways to get your brain out of a rut (which is really a coffin with the...
Simple ideas that work
I never cease to admire people who are able to use opportunity or out of the box thinking to come up with great, and often topical ideas. As my Miracle Worker, Felicity, said when she sent me this one “Clever use of current situation for an ad (Bunnings hauled over...
Another Commercial
As I’ve said before breweries can spend lotsa bucks on making amusing commercials, so here’s a Bud Light TVC from 2010 that you’ll enjoy. My apologies if you’ve seen it but it's worth a re-run anyway.And if you’ve got time, here are Ten Bud Light dog commercials....
Indulge
On average men die three years earlier than women and do you know why? Because they want to! But seriously we all have an allotted span on this earth and I’m a firm believer that we’re not here for a long time, we’re here for a good time. So what are you doing to...
Computers Don’t Argue
Computers Don't Argue is a 1965 science fiction short story by American writer Gordon R. Dickson, about the dangers of relying too strongly upon computers. It was nominated for a Nebula Award in 1966. I hadn’t seen it before but it provides a frightening scenario of...
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