by Winno | Feb 28, 2014 | Learning to lead
Too often business people tell me that they have so much to do they don’t know where to start. Well, that should never be the problem. If you don’t know where to start, just remember the wisdom of our old pal Pareto. It will get you off to a flying start. For those of...
by Winno | Feb 6, 2014 | Learning to lead
The Native Americans had a beautiful definition of empathy… you cannot know a person until you have spent at least 3 moons in their moccasins. Thus the problem for many business people is that they haven’t walked in the moccasins of their prospects. They think like...
by Winno | Sep 4, 2013 | Learning to lead
For team members who don’t want to do it “the way we do things around here” you can write the phone number of the local employment office to remind them of the alternative. But for your switched on, make it happen people you can involve them in what’s happening. Let...
by Winno | May 31, 2013 | Learning to lead, Marketing that works
Here’s a great TVC that is designed specifically for the younger, digitally literate market and does it well, really well. However, I can imagine lots of older people (far older than me of course!) sitting there watching it and wondering what it’s all about....
by Winno | May 15, 2013 | Learning to lead, Marketing that works, More business, Tips & Tricks
Because it is such a hugely important source of prospects its worthwhile focusing on word of mouth referrals, endorsements or third party recommendations. It’s important to remember that, if you are a retailer, a tradesperson or a manufacturer, around 80% of your...
by Winno | May 10, 2013 | Learning to lead, Marketing that works, More business, Recommendations
I went to a free seminar last night and I can tell you that free was the price I should have paid! However, I’ll bore you with the reasons why in a later blog. However, I did run into a man who represented an accountancy practice and was looking for people with...
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