by Winno | Mar 18, 2013 | Develop yourself, Learning to lead, Recommendations
You know its popular to whinge about Telcos and Telstra in particular. I’m not one of the whingers coz we’ve been using Telstra ever since the days of dial up connections and currently they supply our broadband connection. We’ve had our share of the problems, as...
by Winno | Mar 15, 2013 | Learning to lead, Marketing that works, Recommendations, Tales, Tips & Tricks
I’ve always said that stories are sensational coz they make it easy to explain things in a way that your market understands. I know very little of this company but here’s an email I received from them today which tells a story in an interesting and...
by Winno | Mar 4, 2013 | Learning to lead, Marketing that works, Recommendations, Tips & Tricks
Now another way to produce an attention getting headline is to put yourself in your prospect’s shoes. That means you imagine that you are someone who might want to use your services but is still thinking about it. They are in the information gathering stage prior to...
by Winno | Feb 25, 2013 | Learning to lead, Marketing that works, Recommendations, Tips & Tricks
Now, in my previous articles on this subject I’ve shown you how to use a headline to attract attention which, after all, is the sole purpose of the headline. Done right it works marvellously well doesn’t it? Okay would you like another boilerplate headline? It is...
by Winno | Feb 22, 2013 | Learning to lead, Marketing that works
I’ve always loved using the owner of a business to tell it how it is in both radio and television commercials. That’s because I reckon prospects want to see the person behind the business, find out what sets them apart from the competitors and get reasons why they...
by Winno | Feb 18, 2013 | Learning to lead, Marketing that works, Recommendations, Tips & Tricks
Now one of my favourite headlines is based on what I call the *boilerplate principle. You use the same template each time and just vary it to suit the circumstances. The template is “9 incredibly dumb and stupid mistakes most people make when they…” And then you...
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