by Winno | Feb 13, 2013 | Develop yourself, Learning to lead, Recommendations, Tips & Tricks
G’day Colleagues, friends and family! If you want to get an idea of how infectious Rowena McEvoy is just have a listen to this short grab from one of her talks to her team. That’s how she’ll be on Monday… she’ll provide you with ideas, inspiration and...
by Winno | Feb 11, 2013 | Learning to lead, Marketing that works, Recommendations, Tips & Tricks
Your headline doesn’t have to be cute or humorous… it just has to grab the attention of the people you are aiming it at (or “prospects” or “audience” or “target market” as we call them) that you want to respond to your advertisement. It can be one word like…...
by Winno | Feb 4, 2013 | Develop yourself, Learning to lead, Marketing that works, More business, Tips & Tricks
He lived in a little country town, and he’d been voted the best fish and chip shop in New Zealand because his results were incredible. People queued outside his fish and chip shop every night of the week to buy fish and chips (which is a bit of a shame because he...
by Winno | Jan 14, 2013 | Learning to lead, Other
The answer is who really knows? It seems though it almost always has to involve either humour or pathos… either make us laugh out loud or tug at the heart strings. The difficulty, if you are an advertiser is though, how do you connect a commercial message to it?...
by Winno | Jan 1, 2013 | Develop yourself, Learning to lead, More business, Recommendations, Tips & Tricks
Welcome to another new year and here’s wishing you all the best for it… may it hold all that you could possibly wish for you… and I’m sure that it does. All you need to do is be ready, willing and able to harvest the riches that come with it. To do that...
by Winno | Nov 16, 2012 | Learning to lead, Marketing that works, Tips & Tricks
You’ve probably seen this advert because it went viral some time ago… but it keeps on hitting in boxes again and again. It clearly demonstrates how important what we say is and how we say it. A reminder that we should sell benefits not features. This poor guy...
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