by Winno | May 2, 2022 | Marketing that works
So there I was happily browsing through the Magazine of my Sunday newspaper when I caught a glance of the picture below. I brushed over it for a moment but then I went back because I wondered what the heck it was advertising. Was it for a recipe? A cooking class with...
by Winno | Apr 29, 2022 | Marketing that works
Here’s a quick thought that struck me today when having a chat with one of my colleagues about the use of postcards for promotional activity. So here’s my thought and a question for you to contemplate in relation to your business. I think the answer you come up with...
by Winno | Apr 25, 2022 | Marketing that works, More business
Piggybacking – it’s when you make an offer to somebody else’s clients. This approach is as old as the hills but it seems nobody uses it well these days. Think about your business and ask yourself what other businesses would have clients or customers like yours....
by Winno | Apr 20, 2022 | Marketing that works
The other day I was driving past a Dental Practice and I noticed they had a huge illuminated sign outside the premises which read “Payment plans available”. Now, I don’t know about you, but that immediately suggests to me “this dentist is expensive” and that’s not the...
by Winno | Mar 28, 2022 | Marketing that works
I have often written about external signage and that you must remember to make it stand out because I don’t see the value of having signs that blend into the background like so many do! For example, medical and veterinary practices love having signs that feature white...
by Winno | Mar 18, 2022 | Marketing that works
Melbourne museum had a bit of a coup recently when it acquired a near-complete fossil of a 67-million-year-old adult Triceratops horridus. At 87% complete, the specimen is the most complete and most finely preserved Triceratops ever found, including skin impressions...
Recent Comments