Leaving it on the counter

Leaving it on the counter

Right now we are in lockdown for the sixth time. I’m not asking for sympathy because, if you live almost anywhere in Australia, you’re probably in lockdown too. I guess what you can do during lockdown varies from state-to-state, but here in Victoria we can only go out...
Give a reward

Give a reward

Right now with the Covid Delta virus raging around the world (Melbourne has just gone into a lockdown again for a week from 8 o’clock last night) there are many people talking about incentives to encourage people to get vaccinated. My personal opinion is that immunity...
From the Vault: Value

From the Vault: Value

It’s important to maximise both your personal value and your business value in the eyes of other people because, at some stage, you’ll want them to buy you, your ideas or your business. Maximising the value of your business is comparatively easy because all you have...
Constant Prospecting!

Constant Prospecting!

In listening to an interview with octogenarian, Peter Clemenger, one of the founders of 75-year old Clemenger Advertising, a survivor in a world where advertising agencies come and go with amazing rapidity, I was reminded of a great rule to live by. When asked what...