E-mail offers that work!

I never cease to be impressed by the topical emails that hit my in-box from Jodie McGregor Flowers in Sydney.  They are always a great demonstration of how good an email marketing effort can be. Whenever the time is right to give flowers... Christmas, Valentine’s Day, Mothers Day, Springtime, etc I know to expect these convincing sales efforts.  And I do so with an eager dribble of anticipation running down my chin!

You see these promotional pieces are not just a trite sales pitch... they are interesting, written in easy to read language (like they are talking to me), laced with piquant humour, spiced with lots of pictures and making great offers, almost irresistible in fact.

Now I know that you may not live within the areas that Jodie services but read the emailing to get a few ideas on how you can create great emails that really work.

See the Mother’s Day email here.

P.S. And a thought occurs to me... I buy flowers a lot but how many other florists from whom I have purchased have e-mailed me an offer for Mother’s Day gifting.  Yep, you’re right... nil, zip,

P.P.S.2 I’ll let you into a little secret!  Jodie doesn’t write them coz she sticks to what she is good at... floristry.  Jodie’s husband, Stu, writes them and he’s good at it.  He’s a former banker.  Just think how good the bank’s marketing efforts would have been if he were still there and allowed to do the marketing!