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So what?
Here’s a full page advert that appeared in a Melbourne metropolitan newspaper the other day. It must have cost a motza for the space (let alone what the agency, their creative people, and no doubt an award winning photographer, charged for their services!). My...
From the Vault: Internal Jogging
Fitness is important, but it isn’t everything. Someone who runs 8 kilometres a day can still be a psychological mess. Be aware of the importance of having a positive attitude to life and living. Sometimes a change in attitude can be as good for your health as a 5 km...
What a marketer!
Orright, orright! I know that I’m fading into dementic decay but I’ve got to admit something I never believed I would own up to. I like Andre Rieu! Yep, I like Andre Rieu, love him probably.To think I’m admitting to that when years ago I piled heaps of ridicule upon...
Another commercial
Here’s a blast from the past. It’s a Southwest Airlines TVC for its low price fares and was aired around 2009, titled First Date it probably wouldn’t get to air nowadays but of course there’d always be room for it on the net. I seem to remember a similar commercial...
A great promo tool
If you want to make a team member, one of your products or services, or even yourself, memorable, then you might like to try this idea involving the use of good old fashioned, get-through-the-barriers-to-your-target snail mail (which you know I love)! As the...
Billboards that work
Years ago when I was looking into the use of billboards for a client, I rapidly realised there were a couple of cardinal rules. The message: 1. Had to be simple, easily understood!2. Used a minimum number of words to make the point.3. Used a great graphic if it rammed...
Show appreciation
On a number of occasions I’ve volunteered various parts of my brain and body for testing in research work being done by a nearby university and I’m really happy to reveal the decline in various parts of me in the interests of science. However, they’re not very good at...
From the Vault: Butt Kicker: NOW!
Do it now… there's never been a better time than right now! We don't wait to leave the house until we know all the traffic lights will be green so why do so many people wait until the stars align perfectly before investing in their future? If you have your eyes on...
Outside the box thinking
I was reminded to put fingers to keyboard (sounded better when it was “pen to paper”) when I read the other day that a marketing expert was paid squillions of dollars for a simple idea. Asked how to increase the sales of shampoo, he perused the sales stuff, looked at...
Another commercial
I have been told that today’s serve of commercials, Great Moments At Breakfast, were considered amongst the finest when they went to air back in the 60’s (but I may have been misled!). Produced for our friends at Kellogg’s, frankly I think they were terrible when they...
Better Words
I was watching television the other night and the audio for a nursery claimed… “Quality plants at reasonable prices” What? “Quality plants at reasonable prices” You must be joking! “Quality plants at great prices” Or better still… “Quality plants at fantastic prices”...
Talking About Numbers
I was listening to the radio the other day and heard an advertiser claim “And remember we’ve been in business for over twenty nine years!” The point of making that statement was quite simple… it underlined the fact that they have been in business for a long time and...
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