Orright, orright! I know that I’m fading into dementic decay but I’ve got to admit something I never believed I would own up to.
I like Andre Rieu! Yep, I like Andre Rieu, love him probably.
To think I’m admitting to that when years ago I piled heaps of ridicule upon my mates who were going off to see him at a spectacular and expensive show in Melbourne (which later they raved about!).
So why am I owning up now? Well, simply because of the fantastic marketing he and his team have done over quite a few years. Simply, they’ve sold classical music to the millions and are now really exploiting it to the max.
And nothing wrong with that either.
Use marketing magic to increase your profits by 200%, 300%.... even 400%! Get it now
Classical music only appealed to a small section of the community and now he’s selling it to a huge section.
Who you may ask? The baby boomers, they love it! That’s who!
If they can’t get to see him in the flesh, they can buy his videos, recordings and whatever. And, on top of that, every year, they can see a special program he makes in his home town for the big screen in the cinema.
Just like my wife and I regularly now do! (And we can’t wait for his next cinema release in January).
What a brilliant marketer. Find a niche and mine it!
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