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Strike whilst the iron is hot!
The other day I was at a meeting where a member of the club made a suggestion which appeared to meet with the approval of the majority of members. The Chairman, having heard the loud mutterings of approval, announced that the member who made the suggestion should put...
It shocked me!
You know I’ve always loved Macca's and suggest to other small businesses that they steal the Macca’s way of doing things. Well, maybe not steal all of their ideas but certainly use some, such as having a system for the important areas of their operations. Another one...
Another Commercial
Another commercial- Here’s a commercial by a car manufacturer with a virtually unlimited advertising budget. They certainly did spend big here coz it would have cost a motza. Although I’m not sure that it would have convinced me to buy a Kia Niro when it was made back...
Attitude is everything!
Recently one of my dentist clients told me that he had asked his team members to go into the shopping mall, approach passers by and give out flyers. They had not been getting good responses. Were there any tips I could give to help them out? Well, of course there...
What’s it about?
So there I was happily browsing through the Magazine of my Sunday newspaper when I caught a glance of the picture below.I brushed over it for a moment but then I went back because I wondered what the heck it was advertising. Was it for a recipe? A cooking class with a...
Can you put it on a postcard?
Here’s a quick thought that struck me today when having a chat with one of my colleagues about the use of postcards for promotional activity. So here’s my thought and a question for you to contemplate in relation to your business. I think the answer you come up with...
From the Vault: Butt Kicker: Leverage
There was an Italian fellow… Senor Pareto… who came up with the twenty-eighty rule… 20% of your efforts gives you 80% of your results. Now this is a natural law and applies universally, for example, 20% of drivers will have 80% of the smashes. But think about this! If...
Piggybacking
Piggybacking - it’s when you make an offer to somebody else’s clients. This approach is as old as the hills but it seems nobody uses it well these days. Think about your business and ask yourself what other businesses would have clients or customers like yours. For...
Another Commercial
Watching the memorial service for the late, great Shane Warne got me thinking about commercials promoting cricket. Whilst there have been a host of others since, I reckon the best was the original “C'mon Aussie C'mon” effort produced by MOJO way back in 1979.
Think before you sign!
The other day I was driving past a Dental Practice and I noticed they had a huge illuminated sign outside the premises which read “Payment plans available”. Now, I don’t know about you, but that immediately suggests to me “this dentist is expensive” and that’s not the...
All in an Instant!
It was during the Easter break and my wife and I were driving back home enjoying the scenery and serenity of the countryside after a few days in the country. The day was perfect and conditions excellent although oncoming traffic was far heavier that traffic going our...
Lost opportunity
I’m writing this on Good Friday eve and, having just returned from a couple of days in a country Victorian tourist town, I am simply amazed at the number of hospitality businesses that will be closed tomorrow. Now, I know staff award wages rise on this particular...
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