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Some “Laws”
May only be bit of fun but I find they apply to me whenever the opportunity arises! Law of Gravity Any tool, nut, bolt, screw, when dropped, will roll to the least accessible place in the universe. Law of Probability The probability of being watched is directly...
Brain Breaks
Like you, I'm pretty busy day in, day out and with the Ipad, Iphone, notebook and all the rest of the stuff we carry around with us everyday it's pretty hard to "get away from it all" and just relax. That's why I enjoy being up the country away from it all where...
Another commercial
Well, no, not really. This one has obviously been put together by a social media dabbler with the great idea that car commercials should be real… just like you and I would drive. It’s a bit over the top, not quite like we drive, but I like the idea. If you don’t know...
Handling the “That’s expensive” response
You know how it happens… they ask, “How much?” And you give them a straight answer, “Well, its four hundred and sixty eight dollars.” They shudder and say, “That’s expensive.” Here’s what you do and say: Pause, give them *‘the lemon look’ and say very clearly and...
How do you listen?
People enjoy being in the company of those who are great listeners and yet very few people practice effective listening. As a general rule, because we have four observation devices… two ears and two eyes… compared with one delivering device… a mouth… we should listen...
The Halitosis Trap
I was meeting a guy over coffee the other day and, when I sat down to chat with him, I had to speedily increase the distance between us rapidly. Why? Halitosis! (It used to be called “bad breath” but the marketers *invented a nicer name for it!) Whatever it’s called...
You left it out!
Let’s imagine you’ve done a powerful sales piece… by way of a point of sale poster, flier, advertisement, AdWords, email or whatever and you start to get lots of enquiries making you very happy. All of the enquirers are obviously interested in what you’re offering but...
Another commercial
Well, like them or hate them as an airline, there’s nothing like a Qantas commercial to bring a tear to the eye and this recently released one does it again. Titled Feel Like Home Again it’s got all the good stuff that they put into their commercials.But don’t you...
Tips on Testimonials!
If you are selling to the more mature market, testimonials are extremely powerful because they add a real overlay of credibility to any genuine claims you may be making. There are three types of testimonials that are particularly effective for these over fifties: Peer...
The Real Story
Too often we take very little real notice of important events that are happening in the world. We vaguely know about them but they really haven’t registered in our minds. We haven’t any appreciation or understanding of them and so all we have is a passing awareness of...
How’s Things? in action
Regular readers of my blog know that one of my favourite business strategies is the "How's Things?" call. That's where you ring your customers for no reason other than to ask them how your product or service is working for them. So it was interesting to hear from my...
Why Bother?
Why bother writing notices coz nobody ever reads them or acts upon them. Proof of the pudding is a sign announcing “Wet Paint” because people look at the sign then invariably touch the paint to check. As a dog owner I scrupulously pick up after my dogs no matter where...
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