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Farewell!
Well, as we approach the end of the year, I’ve realised that it’s time to for me to end my time at the computer writing this newsletter! I’ve loved doing it and I hope you’ve enjoyed reading it. Thank you every one and especial thanks to Felicity who has turned my...
Another commercial (or two)!
As is my custom I look for Christmas commercials from here and the UK, from where the best ones emanate, but not really a great crop this year. Only two from Australia this year: Woolworths and Telstra, whereas Britain gives us a couple of good’uns.The Waitrose...
So what
This clipping is from The Age - Sunday, 10 Dec 2023 - Page 9, to be exact, and for my money is a complete waste of the advertiser’s money.Copyright © 2023 The Age Firstly, we do not know who the man in the advertisement is, although he may be one of the family, most...
Be meaningfully specific!
Here is a mid-1800's help wanted sign for the Pony Express: WantedYoung, skinny, wiry fellows not over 18.Must be excellent riders, willing to risk death daily.Orphans preferred. Wages are $25.00 a week. It always generated a huge response. Why? Well quite...
What to do when a prospect arrives
When people walk into your business to do business what is most important? It’s simple. Just three things. Three things that you must know, understand and implement if you are going to have people who are delighted with what you do for them. So much so, that they keep...
From the Vault: An easy path to success!
It was Henry Ford who said that whether you think you can or whether you think you can't--- either way you're right! There's always an opportunity to succeed even in the worst circumstances but if you're not looking for it you won't find it. Take a deep breath and try...
Spit and polish
Great phrase, isn’t it, and I believe its roots lie in the army requirement to keep one’s boots spotlessly shiny and spit helped in the polishing process. Shiny shoes are great for morale, the army believes. Well, I just want to report that it works for me. The other...
Another commercial
Old but gold! John Le Mesurier, who passed away 40 years ago, is probably best remembered for his comedic role as Sergeant Arthur Wilson in the BBC’s Dad’s Army. Here he is in Cadbury's Wispa advert Ah, the memories of great British comedies.
Two high impact words!
In business if you love your clients and you want them to love you too, the best words your clients can ever hear are “Thank you!” And whilst initially you may be sceptical about the idea of loving your clients it’s just something you’ve got to do if you plan to be in...
A sign that says it all
As reader John points out, it's also a low rent shop. He adds “I can never understand why retailers do this Winno - what do they say: you never get a second chance at a first impression?” Peeling paint can often mean peeling profits. And, often it's not just the...
Take the money
I wanted to buy my son, living in a country town, a pair of good sneakers “remotely”. Being sneakers he needed to choose them for himself so he could be sure that what he got fitted him. I rang a branch of a well-known clothing store chain in his town and asked the...
From the Vault: The Power of WIIFM
If you want someone to buy your products, services or ideas, you have to put yourself in their shoes and answer the question they will be asking themselves: "If I accept this, What's In It For Me?" (WIIFM) You see, people don't do things because you want them to......
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