If you want someone to buy your products, services or ideas, you have to put yourself in their shoes and answer the question they will be asking themselves: “If I accept this, What’s In It For Me?” (WIIFM)
You see, people don’t do things because you want them to… They do them because they want to! Why should they do business with you over your competitors? What sets you apart? If you aren’t sure about what these things are, try reading my earlier article here.
Make it clear in your advertisements, promotions, presentations and sales chatter – from the customer’s point of view: “What’s In It For Me?”
Work less, charge more and have your customers loving it!
Marketing Magic
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