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How did it go?
Most people run an advertisement or send a sales generation email until they are tired of it and then stop running it. But, really, it doesn’t matter because they often don’t know whether it’s working for them anyway. When I ask most people how their prospect...
From the Vault: Butt Kicker: Relationships
The name of the game in business today is to build relationships for life so that your clients, customers or patients keep on coming back and bringing their friends with them. The way to do that is to build and maintain your database and be in touch with them 6-11...
Lessons from Dr Seuss
Have you ever really read Green Eggs’n Ham? You’ll probably recall this great Dr Seuss book from your childhood and the lessons in it are for everyone. Firstly, Sam I Am asks for the order 16 times. That’s right, 16 times he tries to persuade The Cat In The Hat to try...
Another Commercial (or two)
Here’s a couple from a South African insurance company you might enjoy. Really, you’ve probably seen them on local telly, or with the same humour promoting different products and services, but it’s great to hear them with that accent. Enjoy Waxed and Sexy
Thinking creatively
This story is most probably apocryphal and I do not repeat it (from sources unknown) to denigrate lawyers but rather because I admire creative thinking where valid facts are used to achieve the desired end. Is what the lawyer did wrong? A lawyer with a wife and 12...
Common Courtesy
One of the things that really gets to me (he says as he rids himself of just a little bit of angst) is when people in service positions call me “Mate” on first meeting! I’ve always been brought up to respect people upon meeting them for the first time and address them...
A Real Business Advantage
Lots of people worry about the big discount supermarket stores running the little traders out of business. For instance, those chains of discount pharmacies would appear to be making it difficult for the little guy to beat. Not so in our area, or for me and my family....
From the Vault: Butt-Kicker: Life is a Boomerang!
Today I want you to remember that your attitude is a boomerang – give out what you want back! Our challenge today is to give the next person you see the biggest grin you can!
Walk a Human!
After interviewing a distinguished dog trainer quite some time ago I wrote an article light heartedly titled “Treat your team like dogs.” In it I pointed out that the secrets the expert shared with us about getting the best out of dogs could quite easily be applied to...
Another commercial
Wikipedia tells us that “Tango” is a soft drink originating, and primarily sold, in the United Kingdom. It was first launched by Corona in 1950. Corona was purchased by the Beecham Group in 1958, and Corona Soft Drinks by Britvic in 1987. As of August 2019, the...
A great headline!
Ben Donald, a great accountant of my acquaintance, sent me this email which I send to you untouched for your appreciation. I certainly agree with him.Subject: Mini Seduction Blueprint [PDF] Hi Ben. According to the psychologists... On average, it takes 7 'touches' to...
Making Sponsorship Really Work!
On a plane the other day I sat next to a young guy who was one of a large contingent from a big company heading for a conference the company was sponsoring. "So, what are you going for?" I asked. "Well, we're hosting the big conference cocktail party, so I'd like to...
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