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From the Vault: Butt Kicker: Develop
It’s said that people who spend a thousand dollars a year or more on their own personal development will earn at least 20% more in their lifetime than those who don’t. The unfortunate fact is that most people stop learning once they leave school unless the boss pays...
If it ain’t broke…
Last weekend I had a great time with my bike riding mates riding part of the Great Victorian Rail Trail which follows the route of a former railway line from Tallarook to Mansfield and Alexandra about 100 kilometres north-east of Melbourne. Now, we didn’t ride the...
From the Vault: Butt Kicker: Goals
Most people aim at nothing and hit it with amazing accuracy. And it’s amazing how soon you can achieve what you want to achieve if you set yourself some SMART goals. Put simply, dreams become goals when you make them Specific, Measurable, Attainable, Realistic and...
Did you get it?
I guess I’m old-fashioned but I come from the school that always lets people know, if they left one, that their message had been received. In return, I always want to make sure they had received my messages so I love to get an acknowledgement. The reason for this...
Outside the box thinking
Isn’t it great to discover simple ideas that are great initiatives that are saving money, time or, as in this example, lives. It’s called Canadian speed control and I love it! Speed control being used for very effective speed control! I don't know about you, but this...
Positioning yourself
I was reflecting the other day on the activities that can get you firmly fixed in the minds of your marketplace as the ideal person or business to choose when they need a product or service like yours. Whilst by no means a complete list it’s not a bad one from which...
Being seen
I have often written about external signage and that you must remember to make it stand out because I don’t see the value of having signs that blend into the background like so many do! For example, medical and veterinary practices love having signs that feature white...
A positive spin
Now you know I am a pretty positive fellow, always starting my day, with a hearty “Have a f-a-n-t-a-s-t-i-c day!” which works for me every time. But guess what? I’ve found another way to put a positive spin on something I’d always dealt with negatively. We were...
Another TVC
Here’s a great commercial that takes advantage of Covid social distancing to give us a happy, humorous New Year's Gathering Advert for Mondou, a pet store chain in Montreal, Quebec and Toronto, Canada. Enjoy!Discover the 3 black boxes to get your business really...
How to spend a motza on a commercial
Qantas has revamped the commercial we all love… I Still Call Australia Home… by spending a heap of money on some personalities you may know. Maybe they didn’t spend real cash but did a contra with first class return trips when those personalities do return home. Any...
Another Commercial
I’m not even going to try and pretend that this Macy’s commercial is the genuine article although I reckon the perpetrator (Saturday Night Live) started off with real Macy’s stuff and then added their own piquancy to this Christmas TVC. Sorry it's late but it's...
Great idea
Melbourne museum had a bit of a coup recently when it acquired a near-complete fossil of a 67-million-year-old adult Triceratops horridus. At 87% complete, the specimen is the most complete and most finely preserved Triceratops ever found, including skin impressions...
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