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Not the way I’d do it
I received a lovely email from a company that is in a little bit of trouble and is promising to turn over a new leaf. To assist in their efforts they’ve asked me to help as you can see.Golly! And they are really learning how to treat me well already. Fancy, if I’m one...
Another Commercial
Produced by the powerful but not necessarily caring telco, Telstra, this is a humorous approach to getting country users to love them. Whilst I enjoyed the bush stereotypes I kinda thought there was more to come… and it hasn’t’ or didn’t. Dunno whether it’d generate...
Show some respect
Have you ever been in a jewellery store and noticed how the staff present a precious diamond necklace or ring to the customer? Without even seeing the price you know it is expensive because of the reverence they show as they handle it. They should also present a...
Getting their attention
I reckon that this eye surgeon has done a pretty good job of getting the attention of potential clients with their use of big signs and the classic red and yellow colours that work so well. The sign certainly hit me right in the eye as I drove down on the other side...
Maybe I’m Hopeless
Perhaps age is impacting my cognitive or dexterous skills but I swear the challenge I’m about to raise with you has been around and a challenge for me, at least, for many years! It is the challenge of opening cardboard packets and the like… the ones that lots of dry...
From the Vault: Be strong
Watching the footy on the weekend I thought ‘We can all learn a lot from athletes”. Although they might naturally be better at their chosen sport than the average Joe, they also know that with training, they will be even more proficient. We all should know our...
Another Great Word
Around seven years ago I wrote an article about the fine and ancient art of “stickability”. It was one of my mother’s wonderful oldish words coming from her English upbringing.I explained that my beautiful and much loved pink and purple eared and tailed Millie, seen...
Another Commercial
You may remember a Mars Bar TVC that screened a few years back where an obliging guy mistakenly helped another chap push his car over a cliff. Well the Italian version of that commercial had a few more episodes I think you’ll enjoy. Translation is that the Italian...
Fake Books
As a lover of books and a regular reader, I was amazed by an article in The Spectator of 10 June 23 written by Emily Rhodes under the subhead of the rise of fake libraries. There is a growing fashion for fake books. Not fake as in written by a series of AI prompts,...
Sums it up!
I don’t know what publication first featured this extremely good summary of today’s life so I can’t recognise them and plead lack of knowledge of copyright but I do seek permission to use it. I don’t think any words are necessary because this cartoon aptly sums up how...
Make it look great!
One of the first rules of promoting food is to make the picture of it look even better on the packet, in the adverts or on the flyers than it does in reality. Even more so when you have a picture of it in store or on the window of your premises. In fact, most food...
From the Vault: An obituary supposedly published in the London Times
More than 10 years down the track, this post begs the question - is it possible to be worse than dead? We seem to have gone even further downhill in recent years... I am unable to confirm whether the London Times was the source of this but it makes pretty good sense...
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