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Another commercial
We generally love the Australian Lamb adverts and this is another that rates well in my opinion although I somehow missed sharing it with you. Gods of the World enjoying Lamb at dinner. Discover the three black boxes to get your business rally firing! Get them working...
Forget This Word!
I was seeking some dental treatment the other day and the dentist said, as she completed my examination, “I’ll give you a quote." “Forget it”, I seethed through the various bits and pieces stuffed in my mouth. “Forget what?” she asked anxiously thinking that the...
Differentiating Your Business
Your Unique Selling Proposition (USP) is that distinctive, appealing idea that sets your business apart from every other ‘me too’ competitor. It’s the reason that your prospects would choose to do business with you rather than your competitors. Your entire marketing...
Service: a key to business success
Service is all about exceeding customer, client, patient and patron expectations. Service is about making people say ‘Wow!’ It’s about making people feel great about the way you handle their enquiry, their complaint, their problem, their need, their demand or their...
Write, think, edit, think, post
I love receiving Alan Stevens' weekly newsletter and over time have posted some of his articles I reckon will be of assistance to my readers. This thoughtful article is one of his Social Media Tips of the week: “It's as easy as anything to get on to social media, type...
Another commercial
I’m not sure whether I’ve shared this Australian Lamb Commercial, which I don’t think is anywhere near one of the best in the continuing series, but here it is for you to make your own judgement.By the way, naturally as a guy born on Churchill’s birthday and named...
The essence of marketing
If you ever focussed on what I continually talk about then you’d recall the three key questions you have to answer whenever you set out to market your products or services: 1. Who is your target market (your prospects)?2. Why should they choose to buy from you rather...
Don’t waste ink!
Had this photocopied flyer dropped in my letter box the other day and I must say that Peter was right on for hitting his target market! We have a massive, sawn off at ground level, stump right next to our letter box! However, the flyer is exactly as you can see…...
A simple philosophy
My miracle worker, Felicity, regularly posts great quotes on Facebook and this very apt one really appealed to me… If you can change your mind, you can change your life. William James - 1842-1910 - American Philosopher Simple, but true. Make it part of your daily...
From the Vault: Small Talk Is BIG For Business!
When people do business with you one of the things that research tells us is that they like to be made to feel welcome. The best way to do that is to make sure that you greet them in a way that makes them feel good and then make small talk. You do this because people...
Vale Barry Humphries
I must have been 14 or 15 when I first saw Barry Humphries portray Mrs Edna Everage of 19 (I think) Humoresque St, Moonee Ponds. It was just prior to the 1956 Melbourne Olympic Games and she was offering accommodation for overseas athletes or visitors. Whilst much of...
Another Commercial
I do love the patriotism of the Americans and this Ford commercial was ranked amongst the very best when it was produced. It's long and somewhat schmaltzy but does make my eyes a little teary.But here is a real soul stirring piece of patriotism. Get Winston’s audio...
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