Your Unique Selling Proposition (USP) is that distinctive, appealing idea that sets your business apart from every other ‘me too’ competitor. It’s the reason that your prospects would choose to do business with you rather than your competitors.
Your entire marketing and operational success should be built upon your USP and may touch any part of the marketing smorgasbord – price, service, quality, or exclusivity, and here are some examples:
- Some companies position themselves as having the best selection or broadest an array of buying options. Their USP is ‘broad choice’.
- Other companies may offer more limited selection, but their USP is ‘low price’ or ‘low mark-up.’
- Another company may decide they don’t want to be known for just price or selection, so instead they offer the finest quality at a higher, but still reasonable price. Quality or exclusivity – even snob appeal – is its USP.
- Still another firm may offer a product at reasonable prices, but their distinct selling appeal is that they offer better service, assistance, or installation help.
So what’s your USP? How are you unique, special and different? Does it ring a bell to potential prospects?
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How to turn your business into a Money Making Machine
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