Winno’s Blog
Ideas and inspiration
to make you say WOW!
Free Newsletter!
Get “21 Great Ideas to Market Yourself” with our newsletter
Another first world problem solved!
Over the summer break I found that ice cubes were creating a huge problem for my guests and me. It was terribly inconvenient having to get up and down from our pool lounges to replace the very fast melting ice cubes in our drinks! It seemed that as soon as we lay down...
Negotiating
My mate, Derek Arden, is a negotiation consultant, author, speaker and adviser. He helps clients get Win Win outcomes, without the stress, anxiety and expense of taking aggressive potential Lose / Lose actions. Here’s a recent negotiating tip from Derek: As long as...
From The Vault: A Marketer’s Trick to “Rev Up” Your Business!
Too often business people tell me that they have so much to do they don’t know where to start. Well, that should never be the problem. If you don’t know where to start, just remember the wisdom of my old pal Pareto. It will get you off to a flying start For those of...
Ray would turn in his grave!
Maybe it’s me imagining it or it's due to my advancing age and declining memory or it’s because of staff shortages but something has changed at McDonald’s. I reckon that they have really gone downhill since the amazing Ray Kroc systematised this worldwide restaurant...
Another commercial
As is my custom each year about this time I look at the commercials produced for British retailers because, in my opinion, the English are way ahead of the advertising competition at blending the of Christmas spirit and crass commercialism. Most critics agreed that...
Reasons Why
On countless occasions I’ve beaten my gums claiming you’ll never go broke under estimating the intelligence of your market. People need “reasons why” and I reckon these two adverts demonstrate that principle exactly. People need information, assistance, suggestions...
The power of the “how’s things” call
I’ve been urging all of my clients to make "How's Things" calls for years. Let me break it down for you, so you can start using them in your business! The "how's things" call The how's things call is one of those techniques every businessperson should use. It works...
Coming Up With Clever Ideas 3!
So in pursuit of ways to open up your creativity by getting your morning thinking out of the rut, here’s my third suggestion. Open up your wardrobe and throw out those clothes you don’t wear. Isn’t it true you have a couple of metres of clothing hanging there but...
From the Vault: Ten Great Rules To Live By!
Some things never change... Have you noticed that some people always seem to attract success like a magnet and enjoy great times and great rewards as a result? They aren’t lucky they just do the preparation and success happens whenever preparation meets opportunity....
Do we need this?
I continue to subscribe to The Age newspaper, despite the scoffing of my mates, but particularly so that my wife and I can share the solving of the daily crossword* (not the Cryptic) in an endeavour to preserve our ageing memories. (* And also for the Good Food, Green...
Another commercial
Here’s a commercial that annoys me every time I see it and, unfortunately, that’s too often. It's titled Mum's Birthday. It’s from Cadbury and I hate everything about it… from the cute kid to the stereotypical shopkeeper and the idea that poor mum would send her kid...
Actions to “Wow!” 4
It’s really fascinating when you start to look at the myriad of ways that companies attack the problem of making you feel special and say “Wow!” on your birthday. I think they try really hard to give you something that actually won’t cost them much, either by giving...
Pick Winno’s Brain
If you’ve got a knotty problem or you’d like Winston to focus on an aspect of your business, conference, or professional development, then you or your team can get great value from a one-on-one consultation with Winston.
5 minutes – FREE!!
Contact Us
+613 9561 8088