Here’s a commercial that annoys me every time I see it and, unfortunately, that’s too often. It’s titled Mum’s Birthday. It’s from Cadbury and I hate everything about it… from the cute kid to the stereotypical shopkeeper and the idea that poor mum would send her kid into wangle chocolate by being endearing and paying with tokens… ugh I shudder every time I see it. Still, Cadbury must reckon it works coz its being flogged to death on free-to-air television.

And, if you share my feelings, just to heighten our mutual annoyance here is the South African version.

Cute kids? Bah humbug!