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Lists for action
So, we have a new party running the federal Government and I guess that most people will be looking to them for action in various areas. And, if they want to hold onto the popularity that swept them into government, they need to start making things happen. The...
From the Vault: Butt Kicker: Delivery guarantee
Here’s another idea that may help you kick butt (that is… achieve results) in the New Year. They are a mix of business and personal ideas so that whether you are in your own business or work for a boss there are some action ideas for you.
Farewelling Douggie
Many of you will have known my great friend and speaking colleague, Doug Malouf, who passed away during the covid epidemic last year. It is only now that his family have been able to plan the formal farewells, details of which are shown below. I know that I should...
Another commercial
Here’s an advert titled Mum’s push up bra made back in 2015 which I don’t think anyone would try to put to air nowadays… that’s how much acceptable community standards have changed, particularly the objectification of women. (Although, privately, men will still ogle a...
Walk in their moccasins!
You’ve often heard or seen me say that, if you want to really understand people, as the native Americans say, you must spend 3 moons in their moccasins. That’s why I was delighted to read my mate Negotiation Expert, Derek Arden, reflecting exactly the same viewpoint...
Apostrophe problems
Here's the name board of a takeaway shop in the food court near me. As I occasionally answer the urge for some diet destroying fast food I gaze at the sign and wonder about the apostrophed 'N'.Surely, I think shouldn’t it be a small ‘n’ as it’s an abbreviation of the...
Strike while it’s hot!
When you see a marketing opportunity you should grab it and strike whilst the iron is hot. No better proof of it is this advertisement which was on Facebook a couple of days after the Australian elections so it surely must have been created by the Ikea advertising...
From the Vault: Butt Kicker: Prospects
Most businesses need to understand the most important rule of business… be a better marketer of what you do than doer of what you do. That means every business needs an endless supply of new prospects coming through the door every day and yet, because most people...
Reversing ain’t a good idea
One of the things that art directors love to do is what is called “reversing out of white”. The advertisement on the left is a classic example of the technique which means that the words appear to be printed in white ink whereas, in reality, the words have been formed...
Another commercial
How do you differentiate an airline in a commercial? Well, I think that KLM Royal Dutch Airlines did it well in this commercial "Swan Take off" Enjoy!With this commercial KLM won the first "Best TV Commercial Award" (The First Golden Loeki Award of 1995).You can see...
It’s How You Say It!
I reckon one of the best offers you can make to lure buyers to open their wallets or purses (oops that’s a bit out of date in these almost post Covid times… to tap their card or phone) is to make the offer of “Buy one, get one free!” The effectiveness of that descends...
Sow’s Ears Make Silk Purses!
My Miracle Worker, Felicity, is an astute observer of all things marketing (I wonder why!) and saw a great example of how a distinct disadvantage was turned into an advantage. She was seeking inexpensive overnight accommodation in our great city, where rooms can be...
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