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Subtlety
Here‘s a notice that’s in the toilet of a cafe we bike riders use frequently for our morning tea.Now its bluntness hasn’t stopped us from using the cafe, but we do reckon they could be more subtle in their message. For example they could say, “Please help us to care...
Another Commercial
Couldn’t help remembering the very catchy C’mon Aussie C’mon commercials produced back in 1979 to promote the Kerry Packer World Series Cricket. It was created by Mojo, a crack advertising agency of the time who did much to put the game front and centre. Still sounds...
Opening a Conversation
It seems that one of the greatest challenges people face in social situations is startling a conversation with someone they don’t know. That’s why I thought you’d like this piece of advice from my good mate, and negotiation expert, Derek Arden (who obviously had a...
Devotion
No more words are needed.A still image from the Minnesota Department of Natural Resources' EagleCam shows a bald eagle nearly buried by fresh snow.Minnesota Department of Natural ResourcesWork less, charge more and have your customers loving it! Marketing Magic
Little steps toward big goals
As you may have found out… the rumours are indeed true! I am slowly sinking into senility. And, no matter how hard I try, the ravages of age are slowly enveloping me. And, in my case, I have sorely discovered that my sense of balance is either on its way out or gone...
From the Vault: Going to court? Avoid it!
In business, there’s always the possibility of being involved in litigation. Your lawyer will no doubt offer timely advice, but here’s a tip that can save you a lot of dollars and possibly save your business, too.
Love it
Words not required! Thanks to Felicity for sending this to me. Apparently the highest selling local agent (his competitor) is highly attractive and uses billboards.Work less, charge more and have your customers loving it! Marketing Magic
Another commercial
Like many people I detest the amount of gambling advertising in the media and you can judge how profitable the industry is by the amount they spend, particularly on what the commercials cost to make and the frequency with which they appear. This one from Ladbrokes...
The Five P’s
I’m catching up on some Australian history which I should’ve done years ago. And what is that? Well it is the story of John Monash, the great Australian general. So I’m reading an excellent book "Monash & Chauvel" by Roland Perry and it’s giving me great insights...
What are the odds?
My long time mate, Max Hitchins, who is the man behind the annual publication of "Pick The Winner of the Melbourne Cup" each year has noticed the increased interest in taking Powerball and Tattslotto numbers. So, he decided to do some research and here is his...
Sensitivity required?
I recently learnt that a friend of yesteryear, from another state, had passed away and I would like to have logged into the livestream of the funeral to show my respect. I had no contact with the family but, after a prodigious amount of searching, I managed to find...
How To Make More Money In Your Career, Part 2
I am sure you recall my article recently about making more, achieving more and being more in life (if not, you can review it here). Here are eight more tips for your reading pleasure! 8. All that will be there when you get there is what you send on ahead. No matter...
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