There are many TVCs that are made and run pro bono and most of them are good and deliver a powerful message. However, from time-to-time you see ones that use great actors, have high production values and yet are pointless or too clever by half. Unless I’m stupid I reckon these really miss the mark. They’re just too smart!
Maybe they think that people will watch because there are famous people in it… but there is no link between the ‘humor’ and the message and they aggressively demean men (making them out to be stereotypical, 1920’s men who cant look after themselves, don’t understand how to use an iron for example).
Contrast those ads with these which are very powerful and get their message across well…
and even this series from Australia’s own Childwise… which really get their point across.
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