by Winno | Aug 30, 2013 | Marketing that works
In previous articles I’ve discussed the best colours to use in signage for maximum readability. And I’m sure that I’ve railed against using white print, particularly on a light background. The readability is very poor but designers love using it coz...
by Winno | Aug 26, 2013 | Develop yourself
If the impact a company makes upon its market is important, how much more important is the personal impact you make upon your market? In other words, how important is your brand? It’s often said that 50% of success is performance and the other 50% is presentation. If...
by Winno | Aug 23, 2013 | More business
When people come into your business its most important to make them feel special. And how do you and your team do that? It’s simple! Just remember three things. Three things that you must know, understand and implement if they are going to be delighted with what you...
by Winno | Aug 21, 2013 | More business
I was meeting a colleague the other day at a cafe-bar in South Melbourne where I saw this innovative piece of thinking. A barbecue outside the cafe! On chilly Melbourne evenings the warmth of the BBQ itself, the sound of sausages sizzling, the aroma of meat cooking...
by Winno | Aug 19, 2013 | Tales
Okay, I normally never ever send you anything that is a complete and utter waste of your time but I’ve decided to suspend that policy for today. Here is something for you to spend a few minutes marvelling at, considering how clever the people are who created this and...
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