Another commercial

Another commercial

In fact two this time and these commercials, which made me almost wet myself with laughter, focus on the perceived hopelessness of men in the kitchen, particularly first thing in the morning. Although I love the humour I’ve always wondered, when the humour...
Welcome Back!

Welcome Back!

Now I know that almost a month ago I promised that I would be back with my thoughts, full steam ahead, and I apologise for not doing so. But, in my wisdom, I decided not to rush back… after many of us enduring lockdown and having months of staring at screens and...
Generating Prospects For Your Business

Generating Prospects For Your Business

I heard a couple of radio commercials the other day that really worked their backsides off. And what was so smart about the commercials was that they weren’t written to give all the information or make the sale. What the commercials did was sell enough of the sizzle...
Five Golden Rules For Survival

Five Golden Rules For Survival

An accountant I know gave me these great rules that I pass on to you to ensure your business will not only survive but thrive. They are five golden rules for the survival of any business. 1. Put a realistic value on the goods or services you are selling. Don’t sell...
From the Vault: Service: A Key To Business Success

From the Vault: Service: A Key To Business Success

Good advice then, and still good advice now! Service is all about exceeding customer, client and patient expectations. Service is about making people say ‘Wow!’ It’s about making people feel great about the way you handle their enquiry, their complaint, their problem,...