by Winno | Sep 30, 2022 | Develop yourself
When you’ve got a problem or need a fresh idea it’s great to get out of your normal workplace and do something different… go for a coffee, have a brisk walk or just sit out in the fresh air and ponder. I love to practise the fine art of...
by Winno | Sep 28, 2022 | Develop yourself
To market yourself effectively you must do the best possible with that amazing package called “you” which determines your self-image. Invest the resources on yourself to make you the best you can be and, when you look good and feel good, you’ll get great results. If...
by Winno | Sep 26, 2022 | Customer service
My Miracle Worker, Felicity, sent me this copy of a thank you email a colleague received after making a purchase, wondering whether it was a mite too far over the top. Well, I think not! Seeing her own name would have made customer, Elizabeth, feel special and as she...
by Winno | Sep 23, 2022 | TV Commercials
You may remember when Air NZ introduced its new Australia to LA flights they used Charlie the duck as spokesperson, which was very successful. But now the Kiwis are more than annoyed by Gerry the goose doing a bit of a flog for Emirates. But the Kiwis weren’t going to...
by Winno | Sep 21, 2022 | Marketing that works
When you are writing an advert, handbill or any copy that you want to grab the attention of the beholder don’t make these terrible mistakes; All capital letters in the headline are darn hard to read. Normal sentence structure of upper case/lower case is much more...
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