Just add a smile

I’ve been doing some serious research when my mates, our dogs and me go out for a walk in the mornings.When we see people coming towards us who look hesitant or concerned about us or our dogs, I put a great big smile on my face and say “Hello!”. Even if...

Five Dynamite Phrases!

Here are some terrific phrases that will help you to achieve the most important thing in direct marketing – getting your prospect to take action!The phrases are: But that’s not all… Or if you prefer… Now here’s all you do… Better still… More important than that…Here’s...

Got that important little black box?

Now, if you’ve ever heard me wax lyrical about the Three Black Boxes of Business, which are the boxes you need to make your business run successfully on autopilot, then you’ll remember that the first of those black boxes is the device to generate you an endless supply...

Another commercial

Now, okay folks, forgive me please because I know that I’ve shown you this one before. But I’ve gotta say that it’s so good it deserves another run. And isn’t the use of the bubble gum a very smart finish to it! Savour it here! Turn your business into a money maker!...

Is it foolproof?

This morning I had an appointment at a fancy schmancy university where you are welcomed, checked in and announced to the person you are seeing electronically. So, I did as bidden and tapped in all of my information to be told electronically that the person I was...