by Winno | Aug 31, 2020 | Other
New research from Roy Morgan reveals the internet has overtaken TV as Australia’s main source of news over the last two years. Over 12.7 million Australians (60.8%) now say the internet is a main source of news, up 1.4 million since 2018, including nearly 7.9 million...
by Winno | Aug 28, 2020 | TV Commercials
And, as is often the case, this brilliant advert is from a well-known brewer. Must have cost a squillion to make, the fee for the talent alone would have been pretty steep although, then again, I suppose he’s probably sponsored by the brewery. Get Winston’s...
by Winno | Aug 26, 2020 | Customer service
It’s a beaut idea to welcome new customers, clients, patients or guests but it seems that most businesses rarely either do it or do it well. So it’s fantastic to see one that really kicks a goal. This was the welcome letter received by my retired business partner,...
by Winno | Aug 24, 2020 | Develop yourself
Here, in the home of Australian Football, good old Victoria, we’ve been wearing masks for the last 4 weeks or so. And, it’s not good news that people in other states and New Zealand have become envious of our masked faces and are starting to wear them too. Still, as...
by Winno | Aug 21, 2020 | Marketing that works, More business
The other day a couple of guys and I were talking about how a business could launch a product with a big bang for almost instant sales. Here’s a real, recent case history. First a news item tells the story… Channel 7 news VB launches beer-inspired cologne in time for...
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