by Winno | Jul 31, 2019 | Marketing that works
Target Marketing newsletter recently published an article by Meg Goodman headed Don’t Forget the Power of Direct Mail. It confirms so much of what I have been telling clients that I produce the opening couple of paragraphs here. “With the prominence of the Internet...
by Winno | Jul 29, 2019 | Customer service
I don’t know how often I hear people complaining about the level of courtesy and service they receive from businesses and, increasingly more often, in respect of professional services. I enjoy receiving the brilliant Alan Weiss’s regular newsletters and in a recent...
by Winno | Jul 26, 2019 | Marketing that works
This one is on one of the busiest roads in Melbourne so it would be costing a helluva lot. If you have any idea of what it’s all about I’d love you to let me know. Download Winston’s fantastic “How to write a great advertisement” for just $40 If you don’t know how to...
by Winno | Jul 24, 2019 | Tales
A palindrome reads the same backwards as forward. This video reads the exact opposite backwards as forward. Not only does it read the opposite, the meaning is the exact opposite too. This is only a 1 minute 44 second long video, but it is brilliant. Make sure you read...
by Winno | Jul 22, 2019 | Marketing that works
In a previous article I have mentioned this and it is using three words in your writing or speeches to give them much more gravitas, more importance, more memorability. As the writer of an article on the subject, Andrew Dlugan, says, “Using the Rule of Three allows...
Recent Comments