9 Easy Ways to Increase Your Impact

Remember the old saying “first impressions count”? Well that’s especially true when you speak or sell. Adelaide’s leading speaking coach David Griggs mentions 9 important elements to practise that will improve presentation effectiveness and win more sales. Having good...

Knowing your target market

A new ‘millennial’ airline that serves craft beer, signature cocktails, and organic coffee — and has flights from $78. See more about it here. Sale! Get these 2 great programmes for just $50 (normally $360). How to be BIG on Customer ServiceHow to...

Get outside more

It’s Monday, the start of another work week, and I reckon before you get too far into the week you should give some thought to getting out more. And I don’t just mean in your spare time but in your working hours too. This thought was prompted by the commercial...

Another commercial

Here’s one for a butcher who has a lot of outlets across the metropolitan area. So it’d be worth paying for a commercial like this one which is corny enough to get attention, would get to a lot of eyeballs and wouldn’t have cost much to make. Pick Winno’s Brain If...

What do you really do?

When people ask you what you do there’s absolutely no point in giving them a dull and mundane, boring answer. What you’ve got to be able to do is summarise what you do in a dramatic and compelling sentence that takes no more than a few seconds to say so people say,...