by Winno | Nov 29, 2021 | Recommendations
In an article in The Age recently, Andrew Charlton a managing director at Accenture, adjunct professor at Macquarie University and co-director of the e61 Institute for economic research warned Christmas shoppers, “You’re already late”. He went on to explain:...
by Winno | Nov 26, 2021 | Develop yourself, Speaking Skills
How many times have you said something that you thought was perfectly clear only to find out that the other person totally misunderstood you? When you think about it, it happens quite frequently doesn’t it? Here’s a superbly funny video (with a rather disturbing...
by Winno | Nov 24, 2021 | Marketing that works, More business
I first posted this over 10 years ago – and the concept still works like gangbusters! This is a letter from Edward W. Worths’ Letters That Sell – a wonderful book that I use constantly. It’s called the ‘two aspirin letter’ – so it won’t surprise you to find that...
by Winno | Nov 22, 2021 | Learning to lead
One of my clients is recruiting a new member of staff for his small office which is very much a busy hands on role. Duties are wide and include taking calls from potential clients, winning the job, lining up the technician to do the work and handling the admin for the...
by Winno | Nov 19, 2021 | TV Commercials
Quite rightly labelled a classic beer ad from the 80’s I’ve loved this clever commercial ever since I first saw it way back when I was living in Sydney! Dunno whether it sold a lot more beer but, then again, did the brewery really care? Invest $40 and turn your...
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