by Winno | Apr 30, 2018 | Marketing that works
Yes, I know that’s the title of a movie that was of the idiot class but it certainly does apply to your target market. I think I recently reminded you that you won’t go broke underestimating the intelligence of your market. Now I’m not being nasty or suggesting you...
by Winno | Apr 27, 2018 | TV Commercials
I am indebted to one of my friends, Malcolm Cameron, for today’s commercial. You can tell he’s a bit of a rev head coz here’s his fairly breathless commentary about it… “Even if you’ve seen it previously it’s worth revisiting this Shell commercial shown in...
by Winno | Apr 25, 2018 | Marketing that works
You already know how often I point out adverts I think are a complete waste of space (and money) hoping we can learn something from them. Well, here’s another one that’s appeared as a full page in a number of Sunday newspaper magazines. As it’s for the RSPCA it’s...
by Winno | Apr 23, 2018 | Other
On the Sunday before Anzac Day the Returned Services League arranges that most communities have their local Anzac Day commemoration. So, I almost always go down to stand on the kerb and applaud them as the old, the bold and the brave march past to their remembrance...
by Winno | Apr 20, 2018 | Marketing that works
Everybody in business says they are going to stay in touch with their database regularly but it is surprising how few do. Or if they do, they make the mistake of sending boring uninteresting emails or letters that don’t do a lot for them or their business. That’s why...
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