by Winno | Dec 21, 2020 | Tales
It’s Christmas week (at least for me) and the week before summer holidays (to be politically correct). I know you’ll be busy doing all those things you just have to do so I won’t ask you to read an article, but rather just look at some print ads you fortunately...
by Winno | Dec 18, 2020 | TV Commercials
As is my custom, each year I select a Christmas TVC I like, this one being from UK retailer, John Lewis. Titled “Give A Little Love”, it’s appropriate for this COVID year. And another one, perhaps a little stranger, produced by John Lewis in...
by Winno | Dec 16, 2020 | More business
Sometimes, you can see people teetering on the edge of making the decision to buy or use your services. They’re just taking a bit of time to make that final decision. Here’s a good letter or email you can send to prod them into action. I wrote it for a firm of...
by Winno | Dec 14, 2020 | More business
Remember the old adage “Curiosity killed the cat”? Well, it doesn’t only kill cats! It can drive your prospects wild and wanting to beat you around the head to find out more about your product or service if you use it skillfully and cautiously. The simple strategy is...
by Winno | Dec 11, 2020 | More business
Many businesses seem to be reluctant to share their customers with other non-competitive businesses. And really I don’t know why, because it’s one of the best and simplest prospect building exercises you can undertake! The formula is very simple. You offer your...
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