Actions to “Wow!” 3

Actions to “Wow!” 3

Continuing my promise to let you know of great ways in which individuals are creating simple ideas and actions to “wow” their clients, here’s some great thoughts I got from one of Bob Burg’s regular Daily Impact Emails. “In John David Mann’s and my book,...
Coming Up With Clever Ideas 2!

Coming Up With Clever Ideas 2!

In a previous article I promised I’d share seven tips, one-at-a-time, which will make sure you get out of that rut and get creative. Hopefully, you remember the first one I gave you… clean your teeth once a week holding the toothbrush in the other hand! Have you tried...
From the Vault: Tips on Testimonials

From the Vault: Tips on Testimonials

An oldie but a goodie! I’ve often talked talked about the power of testimonials in validating the claims you make for your products or services. In fact, testimonials are one of the most powerful marketing tools in your marketing arsenal. One of the best ways you can...
Coming up with clever ideas

Coming up with clever ideas

I was meeting a colleague the other day at a cafe-bar in South Melbourne where I saw this innovative piece of thinking. A barbecue outside the cafe! On a chilly Melbourne evening the warmth of the BBQ itself, the sound of sausages sizzling, the aroma of meat cooking...
(Not Strictly) Another Commercial

(Not Strictly) Another Commercial

Mainly because they are the British Airways Safety Video and its sequel (shot as a result of the reception to the first) made using celebrities and a touch of comedic relief (a great idea coz airline safety videos are normally pretty boring compulsory viewing). I...