by Winno | Apr 29, 2022 | Marketing that works
Here’s a quick thought that struck me today when having a chat with one of my colleagues about the use of postcards for promotional activity. So here’s my thought and a question for you to contemplate in relation to your business. I think the answer you come up with...
by Winno | Apr 27, 2022 | Develop yourself, More business
There was an Italian fellow… Senor Pareto… who came up with the twenty-eighty rule… 20% of your efforts gives you 80% of your results. Now this is a natural law and applies universally, for example, 20% of drivers will have 80% of the smashes. But think about this! If...
by Winno | Apr 25, 2022 | Marketing that works, More business
Piggybacking – it’s when you make an offer to somebody else’s clients. This approach is as old as the hills but it seems nobody uses it well these days. Think about your business and ask yourself what other businesses would have clients or customers like yours....
by Winno | Apr 22, 2022 | TV Commercials
Watching the memorial service for the late, great Shane Warne got me thinking about commercials promoting cricket. Whilst there have been a host of others since, I reckon the best was the original “C’mon Aussie C’mon” effort produced by MOJO way back in...
by Winno | Apr 20, 2022 | Marketing that works
The other day I was driving past a Dental Practice and I noticed they had a huge illuminated sign outside the premises which read “Payment plans available”. Now, I don’t know about you, but that immediately suggests to me “this dentist is expensive” and that’s not the...
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