From the Vault: Butt Kicker: Goals

From the Vault: Butt Kicker: Goals

by | Mar 30, 2022 | Develop yourself, More business

Most people aim at nothing and hit it with amazing accuracy. And it’s amazing how soon you can achieve what you want to achieve if you set yourself some SMART goals. Put simply, dreams become goals when you make them Specific, Measurable, Attainable, Realistic and...
Being seen

Being seen

by | Mar 28, 2022 | Marketing that works

I have often written about external signage and that you must remember to make it stand out because I don’t see the value of having signs that blend into the background like so many do! For example, medical and veterinary practices love having signs that feature white...
Another Commercial

Another Commercial

by | Mar 25, 2022 | TV Commercials

I’m not even going to try and pretend that this Macy’s commercial is the genuine article although I reckon the perpetrator (Saturday Night Live) started off with real Macy’s stuff and then added their own piquancy to this Christmas TVC. Sorry it’s late but...
Did you get it?

Did you get it?

by | Mar 23, 2022 | Develop yourself

I guess I’m old-fashioned but I come from the school that always lets people know, if they left one, that their message had been received. In return, I always want to make sure they had received my messages so I love to get an acknowledgement. The reason for this...
A positive spin

A positive spin

by | Mar 21, 2022 | Develop yourself

Now you know I am a pretty positive fellow, always starting my day, with a hearty “Have a f-a-n-t-a-s-t-i-c day!” which works for me every time. But guess what? I’ve found another way to put a positive spin on something I’d always dealt with negatively. We were...