Subtlety

Subtlety

Here‘s a notice that’s in the toilet of a cafe we bike riders use frequently for our morning tea. Now its bluntness hasn’t stopped us from using the cafe, but we do reckon they could be more subtle in their message. For example they could say, “Please help us to care...
Another Commercial

Another Commercial

Couldn’t help remembering the very catchy C’mon Aussie C’mon commercials produced back in 1979 to promote the Kerry Packer World Series Cricket. It was created by Mojo, a crack advertising agency of the time who did much to put the game front and centre. Still sounds...
Opening a Conversation

Opening a Conversation

It seems that one of the greatest challenges people face in social situations is startling a conversation with someone they don’t know. That’s why I thought you’d like this piece of advice from my good mate, and negotiation expert, Derek Arden (who obviously had a...
Devotion

Devotion

No more words are needed. A still image from the Minnesota Department of Natural Resources’ EagleCam shows a bald eagle nearly buried by fresh snow.Minnesota Department of Natural Resources Work less, charge more and have your customers loving it! Marketing...