by Felicity Walker | Oct 30, 2020 | Develop yourself
This short video is part of a TED talk which illustrates what happens and makes the point beautifully. I enjoy watching the occasional Ted talk… there are 1,000’s and if they are not a part of your watching habits they should be. So here’s something about Ted’s bona...
by Winno | Oct 28, 2020 | More business
This post was originally published 10 years ago, and yet the advice is just as relevant today as it ever was. In your business, what are the heaviest influencing factors on your customer’s perceptions of your business? What are the critical factors that make them say...
by Winno | Oct 26, 2020 | Marketing that works
Adrienne LaFrance, writing for The Atlantic back in February 2016, reported that a company had analysed 5.3 million emails and discovered what length is most likely to get a response. I have no reason to suspect that it’s changed since then although possibly the...
by Winno | Oct 23, 2020 | TV Commercials
My mate, who sent me this one, reckons it was banned when it was released. However, I doubt it because it seems inoffensive enough. As I usually do, I wonder how many vehicles it sold. Invest $40 and turn your business into a money machine!Discover the 3 black boxes...
by Winno | Oct 21, 2020 | Customer service, More business
My recent articles about loving your customers and building their loyalty prompted this response from long-time friend and astute businessman, John Mullavey: I’ve always been a fan of loyalty clubs but, boy, can even the biggest organisation bugger them up. Like when...
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