by Winno | Sep 29, 2021 | More business
I first issued this challenge more than 10 years ago. Today, when many businesses are looking forward and wondering how they’re going to get back on track or even survive in the new business environment, I’m issuing it again. When was the last time you...
by Winno | Sep 27, 2021 | Marketing that works
For years, ever since British Airways capitalised on an alert cabin crew member‘s feat, I’ve been a believer in seizing the moment! By that I mean taking what is happening around us and in the news and using it to promote our businesses in an effective and tasteful...
by Winno | Sep 24, 2021 | TV Commercials
Labelled as the Most Amazing Commercial Ever this humorous TVC stars an obnoxious character, Coleman F Sweeney, a low-life guy who makes a point of looking out for himself and abusing others, acting in ways that ruin the lives around him. He gives small kids...
by Winno | Sep 22, 2021 | More business
The other day I was talking to one of my long-standing clients and he asked whether I could remind him of my story on hunting bears. The reason was quite simple… his sales team were going every which way in their search for prospects using every device, traditional...
by Winno | Sep 20, 2021 | Develop yourself
Way back in October ’96, in his No BS Marketing Letter, the late and legendary Dan S Kennedy (and my personal guru) gave these rules to guarantee that you rapidly achieve this enviable position: 1. Show up. 2. Show up on time. 3. Show up ready to perform. 4. Study and...
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