by Winno | Feb 28, 2022 | Develop yourself
I am amazed how often people put themselves or their businesses down by using one word. And that word is “just”. You’ll hear them say, “I’m just a web designer” or “I’m just a teacher” or “It’s just a printing business”. When just used in that way it really is...
by Winno | Feb 25, 2022 | Recommendations, TV Commercials
I am departing from my normal custom of sending you a bona fide commercial to actually “do a commercial” for a dear friend of mine. Unable to speak English, Jane Verity arrived in Australia from Denmark many years ago with previous experience working in rehabilitation...
by Winno | Feb 23, 2022 | Speaking Skills
One of the things that makes a good advertisement is the amount of white space surrounding the words. Advertising writers know that ads are easier to read when there is lots of white space to balance the words. And so it is with speeches or talks. I call adding this...
by Winno | Feb 21, 2022 | Develop yourself
The other day I was reminded of something we used to be very good at when we were growing up and taught our kids as we became parents, but unfortunately, the etiquette appears to have slowly slipped into disuse. And what was it? Well, I think we called it “waiting...
by Winno | Feb 18, 2022 | More business
I’m amazed how many people I see trying to sell their prospects by using email. That’s bound to result in frustration, tears and very few sales. The best way to get sales is to get out and meet people. Get face-to-face, belly to belly! I reckon that Frank...
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