Keep it topical

In your advertising It’s a great idea to capitalise on what’s happening around you! With the banking Royal Commission making headlines this humorous approach was fairly much on the ball (although I reckon quite a few bankers would live in the area and I dunno whether...

Bribes work

In an article some time ago I suggested that you must give real incentive to your potential audience to come to your seminar when they know they will have to struggle against the traffic, find a park, walk into a cold hall where they don’t know anybody and sit through...

A timely reminder

I was chuffed to receive this message on Facebook the other day: ‘Winston, Paul here from Solatube back in 1993 now Hometech. You spoke to our group in 1993 AND 1994 …. you introduced me to the E Myth and I have used those principles ever since … so much...

Billboards are Great

In several recent articles I’ve talked about signs that work and they’ve mainly been about comparatively small signs like A-frames and so on. But I also love billboards, the bigger the better, which is why I loved a recent article in the Target Marketing e-newsletter....

A networking story

My great mate The Hospitality Doctor and Melbourne Cup Expert, Max Hitchins, sent me this little gem and it’d be funny if it weren’t so sad. But then, without wishing to exaggerate, there are millions of people who don’t understand how to network. You see them...