You might remember this snippet of advice from when you registered to receive my e-newsletter but, just in case you’ve forgotten here’s one of my tips for personal marketing…

95% of achievement comes from just turning up

It was film star Woody Allen who first explained that it’s not at all important whether you do something right or wrong but rather that you do something. For example, most salespeople say “I’ll phone you in a few days” and never do. As the advert says, “Just do it!”