- Keep them coming back. Ask customers what they want and give it to them again and again.
- Go for efficient systems as well as smiles. A friendly, polite approach is great – but only systems can guarantee that you’ll do the job right first time, every time.
- Underpromise and over deliver. Customers expect you to keep your word – but if you can exceed it, you’ll delight them.
- Forget about a consumer relations department. Give every employee that deals with clients the authority to deal with complaints. Then support them.
- Encourage your customers to tell you what you’re doing wrong. If there are no complaints, something’s wrong.
- Measure everything. Football teams do it, basketball teams do it, and cricket teams do it. You should be doing it too.
- Make them say “WOW!” Do something during the sale or after delivering that they first don’t expect. Like a follow up phone call to ask “Is everything okay?”
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