You might remember in previous articles we’ve said if you haven’t got a Facebook fan page set up for your business, you must be crazy! If you aren’t quite sure where to start, I reckon you should check out our Business Marketing interview with Gina Carr here. But if you have already got into Facebook and you are wondering what the next step is, you’ve come to the right place!
You might have seen some very smart customised pages on Facebook, for example this one from the Smart Women Institute as mentioned in Gina’s blog “Facebook for Business – 5 Components of a Great Facebook Page Featuring Sheir McConnell’s Page” www.ginacarr.com.
If you have a basic understanding of HTML this guide tells you how to set up a tab in iFrames (the new FBML). This youtube video is also helpful.
Even if you don’t have experience in HTML, there are ways you can achieve a custom landing tab for your business fan page.
Easy to use (and affordable): Hy.Ly tab builder
Free and simple contact us form, using Facebook/ Contact Us page : Contact Us
Now of course all your basic marketing strategies still apply to Facebook! Don’t forget that your tabs should be relevent, simple (keep each tab to a single goal), and easy to use! Focus on WIIFM, and have some kind of call to action.
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