by Winno | Feb 17, 2012 | Marketing that works, Tales
One of the classic adverts of all time began with the headline “They laughed when I sat down at the piano but when I started to play…” It went on to tell the story of how a socially inept guy treated with disdain by all had secretly learned to play the piano. Of...
by Winno | Feb 14, 2012 | Marketing that works, Tips & Tricks
Although not mentioned in the TVC, this was released around Valentines’ Day and features a guy getting dinner for his partner with the preparations tragically interrupted. Really it’s a brand builder for the insurance company....
by Winno | Feb 13, 2012 | Marketing that works, Other, Tips & Tricks
Now, if you follow my ramblings, most of you would know that I absolutely love letterboxes because they are a great doorway to the people who live behind them and, if you are targeting people in an area, they are a great way to get to first base i.e. into the hands of...
by Winno | Feb 10, 2012 | Marketing that works, More business, Tips & Tricks
When your customers click on your special offer or advertisement on Facebook, Google or email, what do they see? Just as with any other marketing, your web advertisements, and the pages to which they link, should be tailored to your target market! And they should be...
by Winno | Feb 8, 2012 | More business, Tips & Tricks
You might remember in previous articles we’ve said if you haven’t got a Facebook fan page set up for your business, you must be crazy! If you aren’t quite sure where to start, I reckon you should check out our Business Marketing interview with Gina...
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