You’ll remember a little while ago I suggested that having a bulge in an envelope was great way of getting the attention of a prospect with whom you’d like to get an appointment. So here’s a memorable letter that employs two aspirin to do the trick.
But please use it with care… I wouldn’t send it to private addresses or anywhere else a kid could somehow get the letter… aspirin and kids go together like chainsaws and pussy cats.
A couple of other things to note… the offer of to pick them up and take them to their place, in a limo not a cab… or the sales guy doing the pickup, the time requirement of only 35 minutes and the signature line right hand justified… old fashioned I know but I like that coz it looks better on the page!
This is brilliant Winston! We first heard you talk about adding something to a letter 10 years ago and we loved it. Since then, we’ve added soap, deflated balloons, chocolates, lolly pops, tea bags, tissues and many other things to our marketing letters. All with great success – people even email us to thank us for the gift! Love your work Winno. Thank you.
Hi Elizabeth, Winno is away this week but I’ll pass on your comment to him! – Michele.
Thanks Elizabeth for letting me know how you’ve used them and I’m pleased that you have had success. Seems like you’ll have a great story for my Business Marketing audio magazine so I’ll be in touch. Meantime keep up the great work!
G’day Winno,
Love your work !
Got a couple more ideas as an extension to your Easter egg and aspirin.
I’ve used the old chestnut of an attached tea bag – “make yourself a cuppa while I tell you about …” and the slightly more cheeky condom – ” this is better than sex ……”
It just pays to be memorable – and with everyone these days taking the easy and inexpensive email option good old snail mail and personal delivery makes you memorable.
Later, amigo
Eddie