If you want to get the undivided attention of the parent or grandparent market make sure you involve animals!
The other Sunday my wife and I were lured into wandering down a suburban main street that had been closed for “Fiesta Day”. This was a great effort by local retailers in a strip shopping centre to thank customers and generate new ones. There were stalls flogging every variety of merchandise, merry go rounds and other carnivalia, coffee barrows, barbeque sausage vendors, real estate agents and bankers flogging promises and all the rest of the fun of the fair.
But there were two attractions that really had the crowds lined up. That’s if you wanted crowds of kids and their accoutrements… the parents and grandparents who came with them. And parents and grandparents are a great market for many businesses.
So what were these attractions?
Well the first was a baby animal nursery. Whilst the kids were looking at the animals a good operator could be chatting up the adults and offering them something of interest and value that they could send to them. Getting them into the data base eh?
The second was people in costumes of animals that appealed to kids. And, boy, were the kids lining up to say “hello” to the three chipmunks we saw. If it had been me I would have been taking the photos of the kids with the chipmunks and getting the adult’s name and e-mail to send them a digital photo… and into the database.
This photo shows how well the chipmunks attract grandmothers (and, by the way, gas filled balloons work too!).
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