by Winno | May 16, 2012 | Marketing that works, Other, Recommendations, Tales, Tips & Tricks
If you want to get the undivided attention of the parent or grandparent market make sure you involve animals! The other Sunday my wife and I were lured into wandering down a suburban main street that had been closed for “Fiesta Day”. This was a great effort by local...
by Winno | May 14, 2012 | Learning to lead, More business, Recommendations, Tales, Tips & Tricks
You’ll often hear companies talking about the value of their brand which is the image summoned up in the eyes of their market upon hearing or seeing their company name. For example, the BMW brand immediately conjures up a fine piece of German motoring machinery...
by Winno | May 11, 2012 | Other, Recommendations, Tales, Tips & Tricks
Those greater advertisers in marketing land have done a pretty good job at convincing us that, once a year, we should remember our mothers on Mother’s Day. Well, I’m sorry it’s just not like that for me! You see my late mother, a wonderful woman whom I appreciate more...
by Winno | May 7, 2012 | Develop yourself, Other, Recommendations, Tales, Tips & Tricks
I spoke at a business breakfast the other day and, as is my custom, whilst waiting for the event to start I got around meeting people. I was astonished to find that more than half of the people there didn’t have a business card with them! And, of the people who did...
by Winno | May 4, 2012 | Marketing that works, Other, Tales
Well, this sure is a cute one and must have cost a motza to make and is a bit of fun. It certainly gets the brand across but I wonder whether it made the sales which; after all, is what great advertising is all about! My mate and fantastic business author Phil Slater...
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