4. Advertise.

Put together an advert that grabs people’s attention for a flyer, the local newspaper and to email. Make sure you put it up on your Facebook events page and twitter about it too!  Use a compelling headline that drags people in, even if they weren’t in the market for your product or service.  Of course the copy you write that amplifies and explains the headline must be just as compelling. As they read it they should be thinking “Hey, this is about me and it has answers to my problems, I’m really interested in this.” To get them to act straightaway always offer an irresistible special deal but make sure it has an expiry date to get them to act fast!

Then do something most people don’t do. Measure the sales you make from the advert and, if it works for you, keep doing it!

These techniques are simple and effective and will get results!