Another video commercial

When you want to encourage the use of condoms (and particularly your brand), you have to tread a careful course so that you break through to your target market but avoid the howl of condemnation that will come from the prudes and self appointed protectors of community morals (although the publicity is great so long as they don’t get it banned!).Looking at the odd length of this, 55 seconds, suggests that it maybe have been made for the web with the hope of going viral but it’d still be okay for TV, at least in Argentina where it was produced. In any event a great commercial that uses humour well.